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Five-scene explainer template demoed for an AI-tool service

39.5K views·371 likes·665 saves·17 reposts·Posted 25 Sept 2026 · 0:35 · Explainers

Our note

A reusable prompt template turns a business description into a 30-second, five-scene animated explainer; the sample shown pitches an AI-tool discovery service with the line 'nobody has time to test them all.'

The creator’s post

Claude Opus 5.5 can make an explainer video for your business. No camera or editor needed. I went to film school, and the trick is to direct it. Give it the scenes, the length and the pace. Here's the prompt: "Adopt the role of an expert motion designer. Build a 30-second animated explainer for my business as a single HTML page. 5 scenes. The customer's problem, what I do, how it works in 3 steps, one proof point, and my name at the end. Bold text, smooth transitions, my brand colours. My business [DESCRIBE WHAT YOU SELL, WHO IT'S FOR AND YOUR COLOURS]" Claude plays it in the chat. Screen-record it and you've got a video for your site, pitch deck or socials. Then give notes one at a time. "Slower." "More energy." "Add a scene about pricing." Save this for your next launch.

The prompt

Reusable explainer template
Adopt the role of an expert motion designer. Build a 30-second animated explainer for my business as a single HTML page. 5 scenes. The customer's problem, what I do, how it works in 3 steps, one proof point, and my name at the end. Bold text, smooth transitions, my brand colours. My business [DESCRIBE WHAT YOU SELL, WHO IT'S FOR AND YOUR COLOURS]

Make one like this

  1. 1 · Copy the prompt

    Use the prompt above as your starting point, then change the subject and the style.

  2. 2 · Direct it like an editor

    Ask for one self-contained HTML file on a fixed 1920×1080 stage, link this video as the reference, and send two or three rounds of specific notes.

  3. 3 · Render it to MP4

    Screen-record a short piece, or capture it frame by frame for exact timing. How →

How it was made

The creator didn’t name their tools. Most videos like this are HTML, canvas or SVG animation written by Claude and screen-recorded or rendered to MP4. How that works →

Look

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